01
6–10
disconnected tools
No one can trace outcomes
A post drove engagement — did it drive a lead? Did that lead become revenue? The answer lives in five systems that never speak, so it stays a guess.
AI-nativeDigital Marketing Operating System
Your entire
marketing department,
powered by AI.
Social, advertising, SEO, website, CRM, email and automation on one shared data model — with an AI layer that explains what happened, recommends what to do next, and executes it once you approve.
Human approval required before any publish, budget or customer-facing action
Live data layerSyncing
Social
Ads
Website
SEO
CRM
Email
One normalised schema
organisation → workspace → brand → campaign → lead → revenue
Copilot
Organic sessions to your top three landing pages fell 31% after a ranking drop. Pipeline from organic fell with it.
Search ConsoleGA sessionsCRM pipeline
Draft an SEO recovery planApprove
Instagram/Facebook Pages/LinkedIn/X/TikTok/YouTube/Meta Ads/Google Ads/LinkedIn Ads/TikTok Ads/Google Analytics/Search Console/Slack/Microsoft Teams/Instagram/Facebook Pages/LinkedIn/X/TikTok/YouTube/Meta Ads/Google Ads/LinkedIn Ads/TikTok Ads/Google Analytics/Search Console/Slack/Microsoft Teams/
The problem
The value is in the joins between channels. No tool owns the joins.
A typical team runs six to ten disconnected tools: a scheduler, an ads manager per network, an analytics suite, an SEO tool, a CRM, an email platform, and a reporting deck rebuilt by hand every Monday.
02
Monday
morning spreadsheets
Analysis is manual and late
Somebody exports CSVs and joins them by hand. By the time the insight exists, the budget it should have redirected is already spent.
03
1 of 9
channels visible
AI is bolted on per tool
Each tool ships its own assistant that only sees its own slice. It can write a caption. It cannot tell you where to move budget.
The thesis
Not a funnel. A loop that learns.
Every competitor owns a slice of this cycle. The product is the whole cycle — because the result of an action becomes the data that improves the next one.
The platform
Nine disciplines. One workspace, one schema, one bill.
Built in phases so each surface ships properly rather than partially — but designed from the first migration to share the same tenancy, permissions and data model.
Phase 1–2
Social Hub
Connect Instagram, Facebook Pages, LinkedIn, X, TikTok and YouTube. One composer, per-platform variants, drafts, bulk and scheduled publishing, a real calendar, and a unified inbox for comments and mentions.
- Multiple accounts per platform
- Per-platform publish status and retry
- Assignment, notes, tags, reply templates
Phase 3
AI Content & Creative Studio
Captions, hooks, ad copy, blogs, email, landing pages, CTAs, hashtags and video scripts — constrained by a Brand Voice profile with forbidden and preferred words.
- Tone transformation
- Platform-specific rewriting
- Approval workflow
Phase 4
Campaigns & Advertising
Meta, Google, LinkedIn and TikTok Ads in one campaign model. Spend, CPC, CPM, CTR, CPA, ROAS and creative performance, normalised side by side.
- Budget monitoring and alerts
- A/B test tracking
Phase 5
SEO & Website Intelligence
Analytics and Search Console alongside a technical audit engine — meta, headings, broken links, sitemap, canonicals, mobile and schema — plus keyword research, rank tracking and content gap analysis.
- Traffic-source and landing-page analytics
- Keyword opportunity discovery
Phase 6–7
CRM, Email & Automation
Contacts, companies, leads and deals with AI-assisted scoring, then lifecycle marketing on top: segments, campaigns, and a visual workflow builder with triggers, conditions, delays and actions.
- Lead source and campaign association
- Marketing-to-sales handoff
- Revenue attribution foundation
The differentiator
Ask the question you actually care about. Get the evidence with the answer.
The Copilot reads across social, advertising, website, SEO, CRM, email and revenue at once. It always shows what it read. It never acts without approval.
Seven question types are specified for launch, including competitor growth and full campaign planning.
Marketing CopilotPhase 8
Why did revenue fall this month?
Evidence read
Ads spendCRM dealsWebsite sessions
Paid conversions held steady, but organic sessions to your three top landing pages fell 31% after a ranking drop on 12 commercial keywords. Pipeline created from organic fell with it.
Draft an SEO recovery plan for the affected pagesDismissApprove
Every recommendation persists the query, the data read, and the model and prompt version — so any answer can be re-examined months later.
Revenue attribution
The chain most tools break. We keep it whole.
Because every stage lives in one relational model, tracing a post to the revenue it produced is a join — not a spreadsheet exercise.
One relational model
Joined, not exported- 01
Content / Ad
created and published
post.id - 02
Session
traffic source retained
session.utm - 03
Lead
source and campaign attached
lead.source_id - 04
Deal
pipeline stage tracked
deal.lead_id - 05
Revenue
attributed back to the post
revenue.deal_id
The test we hold ourselves to: the platform must answer not only “how did my post perform?” but “which marketing actions are driving leads and revenue, why did performance change, and what should I do next?”
Seven non-negotiables
01
One unified data layer
Every channel normalises into shared entities. No dashboard reads a provider API directly.
02
AI-native, not AI-added
The orchestration layer is designed into the foundation, not appended as a copywriting button.
03
Revenue attribution
Content and ad through session, lead and customer to revenue — traceable as a single chain.
04
Evidence, never vibes
Every recommendation cites the data that produced it and stays auditable afterwards.
05
Human approval gates
Publishing, budget changes and customer-facing messages require an explicit human approve step.
06
Provider-agnostic
A network changing its API is an adapter change. Capability differences are shown, never hidden.
07
Simple over complex
Enterprise capability without an enterprise mess. Simplicity is the feature that makes the rest usable.
The roadmap
Eleven phases, published openly. Breadth earned, not claimed.
A platform this wide fails when everything is attempted at once. Each phase ships completely before the next opens, and the first commercial release is Phase 0 and 1 plus the strongest parts of 2 and 3.
Scroll the rail horizontally to see all eleven phases.
The landscape
Everyone owns a slice. We are building the intersection.
Assessment drawn from our own competitive research. Hootsuite and Sprout lead on social intelligence, HubSpot on the revenue lifecycle, Sprinklr on enterprise scale. The gap is a single data layer beneath all of it.
Social publishing
- HootsuiteStrong
- SproutStrong
- HubSpotMedium
- SprinklrStrong
- MarkivoStrong
Social analytics
- HootsuiteStrong
- SproutStrong
- HubSpotMedium
- SprinklrStrong
- MarkivoStrong
AI content
- HootsuiteStrong
- SproutStrong
- HubSpotVery strong
- SprinklrVery strong
- MarkivoVery strong
AI marketing intelligence
- HootsuiteMedium
- SproutMedium
- HubSpotMedium
- SprinklrStrong
- MarkivoVery strong
Advertising
- HootsuiteMedium
- SproutMedium
- HubSpotVery strong
- SprinklrVery strong
- MarkivoStrong
SEO
- HootsuiteLimited
- SproutLimited
- HubSpotStrong
- SprinklrMedium
- MarkivoStrong
CRM
- HootsuiteLimited
- SproutMedium
- HubSpotVery strong
- SprinklrStrong
- MarkivoStrong
- HootsuiteLimited
- SproutMedium
- HubSpotVery strong
- SprinklrStrong
- MarkivoStrong
Automation
- HootsuiteStrong
- SproutStrong
- HubSpotVery strong
- SprinklrVery strong
- MarkivoVery strong
Revenue attribution
- HootsuiteLimited
- SproutLimited
- HubSpotVery strong
- SprinklrStrong
- MarkivoVery strong
White-label / agency
- HootsuiteMedium
- SproutMedium
- HubSpotLimited
- SprinklrStrong
- MarkivoVery strong
Customisation
- HootsuiteStrong
- SproutStrong
- HubSpotStrong
- SprinklrVery strong
- MarkivoVery strong
Who it is for
Simple at the small end. Governed at the large end.
We win creators on simplicity, growing teams on the unified data layer, and enterprise on governance — deliberately in that order.
Creators & small business
Publish fast, see what worked, let AI write the first draft.
Phases 1–3Growing marketing teams
Paid and organic in one place, real attribution, clean handoff to sales.
Phases 4–7Agencies
Multi-brand and client workspaces, approvals, white-label reporting.
Phase 9Enterprise
SSO, SAML, SCIM, custom roles, audit trails and data retention.
Phases 9–10Deep dive
Go deeper into how it is used.
Leave the product tour and open the company site — the engineering practice, the platforms, and the systems behind Markivo.
Deep dive into the websiteAI systems
Models, RAG, agents and orchestration.
Digital platforms
Education, streaming, search and product.
How we build
Architecture, engineering and scale as one sequence.
Questions
The honest answers.
Including the ones about what the AI is not allowed to do.
PlanCreatePublishAdvertiseAnalyzeAutomateOptimize
Stop reporting on marketing.
Start directing it.
We are onboarding a small group of businesses and agencies alongside the Phase 1 release. Early partners shape the roadmap and keep founding pricing.